I first met Rachel Cook Northway in 2016, when we were both immersed in our clean beauty journey. Her warmth and wit won me over immediately, as did her deep knowledge of healthier ingredients in beauty products. It was a delightful surprise to hear from her years later when she needed help with copy for The Northway Edit, a bespoke consultancy service that helps people swap out conventional personal care products for safer options. I crafted the brand story, website copy, social media copy, brand taglines, and email marketing campaigns for The Northway Edit—a joyful undertaking that reminded me why I adore Rachel and trust her knowledge of safer beauty implicitly.
Website Copy, Social Media Copy, Marketing Copy, Brand Story
Brand Story, Brand Tagline, Website Copy, Social Media Copy, Marketing Copy