Boston-based Organic Bath Co. brought Amy Flyntz Copywriting on to help craft the brand voice from the ground up: Creating the brand story and online product descriptions to packaging copy and marketing collateral, I worked collaboratively with founders Gianne Doherty and Jay Weeks to help hone the messaging as the brand evolved through a rebrand, including their updated tagline, “Clean. Not complicated”—all copy created without using AI.
Brand story on marketing collateral
Product description
Website copy