With a mission to create high-performing, plant based and non-toxic household cleaning products that are also counterop-worthy, founders Kristi and Lindsay brought me on to help craft the L’Avant Collective voice and messaging from the ground up. The resulting website, packaging copy and product descriptors are educational, welcoming and elevated, embodying their shared vision for L’Avant.
Website copy/Brand voice/Packaging copy/Product descriptions/Email campaigns
Website copy/Blog posts
Website copy/Product descriptor
Website copy/Homepage banner copy
Website copy/Blog post
Website copy/Homepage banner copy