Buckyballs, 'The World's Best Selling Desktoy,' were retailed in major stores throughout the U.S. and Canada, and online worldwide. With packaging that showcased the architectural aesthetic of the desktoy and cheeky copy to complement it, Buckyballs became a phenomenon among the self-proclaimed "geek" set and beyond. I worked with the exceptionally talented (and insanely fun!) Buckyballs team to garner brand exposure across multiple social media channels, created taglines for their expanding product line and wrote the script for the company's co-branded contest with Brookstone and Kickstarter, "The William McShane Fund." I was also tasked with writing weekly blog posts to further engage the social media community and drive website sales.