I first had the pleasure of interviewing Brooklyn-based Soapwalla founder Rachel Winard for The W.E.L.L. Summit in 2015. What I learned is that she is as warm and funny as she is passionate and knowledgeable about natural skincare--and boy, does it show. To say Soapwalla's formulas are thoughtfully created is an understatement; Rachel works tirelessly to ensure her products improve and care for skin, that they are free of harmful ingredients and that every time they're used, it feels like a special indulgence. When she reached out to help craft taglines and product copy for her latest additions--baking soda-free deodorants and her first face mask--I was honored (and psyched!).
Product Copy / Taglines