sir alistair rai
I first discovered Sir Alistair Rai through a serendipitous meeting with its founder, Kiran Rai. Featuring globally-inspired styles, Sir Alistair Rai became a celebrity favorite almost immediately after its launch. It was my job to marry the inspiration behind the designs--often from far-flung cities in the East--with a cutting edge editorial slant of the West. The result was a coherent brand voice that reflects a worldly aesthetic that appeals as much to yogis and L.A.-based bohemians as it does to the fashion elite--and editors-- on the city streets of Manhattan.
Branding / Email Campaigns / Web Copy / Product Copy / Press Pitches / Ghostwriting / Blog Posts