Known for her celebrity makeup artist success and larger-than-life personality, Mally Rancal is a force of expertise, creativity and positivity. Her eponymous color cosmetics line Mally Beauty is retailed at QVC, mallybeauty.com and Ulta stores nationwide. With my extensive experience working with the rapid turnaround and volume of copy common to QVC brands, I was brought on to retain the brand identity through product, shade and collection names, descriptors for packaging and web, and signage for retailers.
mallybeauty.com / @mallybeauty / #mallybeauty
Web Copy / Packaging Copy / Marketing Collateral
Naming, Packaging & Web Copy