My previous blog post, in which I described my lack of holiday cheer and lamented the state of the world at large, caught the attention of one of my closest friends, herself an entrepreneur and one of my biggest cheerleaders in launching Amy Flyntz Copywriting, LLC.
She feared, she said, that potential clients might read that post and feel I sounded too negative. Perhaps it would be better to keep things light and positive, to focus on marketing articles that clients can read and feel good about...? As a business owner, those are the type of people she's drawn to working with, and thought it might be helpful for me to change the tone of my blog.
At first, I bristled. And then, I considered her point. I sat with her email, and re-read my post. I softened the wording a bit, trying to stay true to my message but making it more palatable for someone reading my blog who doesn't know me personally.
In the last 24 hours, I've returned to her email and to my previous blog posts. I've solicited opinions from friends who read my rambling attempts at sorting out daily life here, and asked my boyfriend to give it to me straight. The jury, it seems, is still out...but erring on the side of caution might be the way I want to go. What if I come off as negative? Who will hire me? Where is the line between writing for business and writing for personal expression? Should there be a new site for my personal writings? Should amyflyntz.com be all upbeat, all the time?
The Sanskrit symbol for truth, "satya", is not only an image at the top of this blog post; it's also tattooed on my left hip bone. Whenever I have been adrift, it serves as a reminder to stay my course. Not the course that others would deem appropriate, or assured for success, or safe, or sane. My course hasn't always looked like that of my parents, sisters or closest friends. It has been messy, fraught with failure, heavy in disappointment and hard won wisdom. I have made decisions that I'm sure have made others cringe, and looking back, they have made me cringe, as well. But at the end of the day, my decisions--good and bad-- are all I have.
I understand that as someone who is marketing myself as a brand strategist, there is a safe and surefire way to position myself to be more palatable, more positive, more apt to gain social media likes. But if doing so means being less true to who I am, what is the real gain? And where does it end? Do I remove the word "bitch" from one of my testimonials? Do I not post irreverent (yet funny) Instagram content? At what price, all this sanitation?
This is not a marketing blog. I repeat: this is not a marketing blog.
The rest of my site is a showcase for my work: I am a brand strategist; I create engaging copy that reflects the voice, tone and vision for the brands with whom I work. I believe my portfolio, and testimonials, speak to this. But that is not all I am. I am also a feminist. I am a humanitarian. I am a woman who is not satisfied with the status quo; I don't believe that life can be summed up in social media square with a catchy quote that's rendered in pretty calligraphy. There is more to me. There is more to us. Isn't there?
I am not always happy. Sometimes, I am downright pissed off. I'm furious that the world is so broken. I'm horrified by the atrocities that I read about daily. I'm saddened that in the chase to achieve financial success, so many feel they must abandon or tamper down their personal beliefs to satisfy the population. My goal in launching Amy Flyntz Copywriting was to write words to woo the masses; I have had the pleasure of working with clients who believe I've done just that. I don't promise to always be happy and positive on Perplexed in the City, but I do promise to always be pleasant, professional and passionate when working with clients who hire me to write their brand voice.
If I sacrifice my own voice on here my blog, then how can I possibly be honest with you about the cohesiveness of your brand voice? How can I objectively look at your product copy, your email campaigns and your social media posts and weigh in, knowing I've not conveyed my truth as a writer?
It's ok if Perplexed in the City isn't your jam. My hope is that my work stands for itself, and you'll know from my "Work With Me" and "About" pages, coupled with my portfolio, that I'm passionate about creative collaboration and achieving success for your brand.
I'm creative, I'm in love with words. I treasure my professional relationships. I'm fun. I'm funny. I love what I do. And on this blog, I'm also concerned, inspired, curious, thrilled, disenchanted, content, empathetic, engaged, hopeful and utterly, perpetually Perplexed in the City.