laura geller beauty
I joined the Laura Geller Beauty team in 2012 to help them market their brand, best known for its powerhouse presence on QVC, to a wider retail audience on Nordstrom.com, Macys.com and in ULTA and Beauty Brands stores across the U.S. Tasked with the project of establishing a contemporary brand voice that would reach a younger consumer while remaining relevant to its core customer base, I had the privilege of working alongside a very talented creative team to see the company through its first ever rebrand. The result was a happy, accessible voice that celebrated beauty in women everywhere, across all marketing channels.
lauragellerbeauty.com / #LauraGeller / @lauragellerbeauty
Establishing a Brand Voice / Web Copy / Packaging Copy / Marketing Collateral / Signage / Naming