Renowned for its highly curated selection of non-toxic beauty products--and even more so for its highly knowledgeable store educators--Boston-based Follain (Gaelic for "healthy, wholesome, sound") took the green beauty world by storm several years ago and has developed a die-hard loyal following. As Follain expands its brick-and-mortar and e-comm footprint, it continues to offer the safest, best products from some of the most conscientious makers (and some of my favorites!) in the industry. I had the pleasure of working with Follain on their site re-launch to write blog posts, product descriptions and brand profiles that captured the essence of each item while maintaining Follain's commitment to educating their consumer. 


Product descriptors / Brand descriptors / Blog posts