flower and spice

An inspiring addition to my growing international clientele, Netherlands-based Flower and Spice founder, Karmen Novak reached out to craft the voice of her brand. After studying organic skincare science at UK-based Formula Botanica—the leading accredited Organic Cosmetic Science School—Karmen fell deeply in love with formulating using only the world's best natural ingredients. Once I developed a brand voice that reflects the transportive experience of Flower and Spice products, I created copy for her website and marketing materials, along with online product copy and packaging copy for each lovingly formulated product. 


Brand Voice / Website Copy / Product Copy / Packaging Copy / Marketing Materials