ethica

When I became interested in eco-conscious shopping, shopethica.com quickly became one of my favorite sites to peruse--and shop!--for inspiration. I was honored when they reached out to help them launch their expansion into beauty. From creamy, hand-milled soaps and decadent hand-blended face oils to botanical perfumes and candles, Ethica has chosen each product not only for its efficacy, but for its brand ethos. I crafted each product description to reflect its individual brand story while adhering to SEO best practices. 

shopethica.com /  #shopethica 

Product Descriptions / Web Copy